At Hollografix we design for the lowest (reasonably) common denominator out there. We never assume everyone has high-speed connections or state-of-the-art monitors. Most people now own 17" monitors, although the settings on these monitors can vary from user to user.. Studies prove that on the web visitors look for text, not graphics to navigate sites, make clear, strong text available right away. And keep those as simple as possible so they load quickly. Avoid scrolling if you possibly can, but if you must use it, use vertical scrolling only, never horizontal.

There are many factors to consider when it comes to designing an effective web site. Here are a few that we at Hollografix consider to be vital

Short Downloading Time:

Most people are surprised to find out how short concentration spans are when it comes to viewing web pages. The average visitor to your site had better see something within a few seconds, or he/she will get bored and leave. Animations, large graphics and movies can provide great web content, but they shouldn't be on the front page and they should usually be optional rather than being forced on your visitor.

Interactivity:

This is an area where the web has a huge advantage other media forms of advertising. Interactivity is proven to be one of the major factors of making your site 'sticky' - attractive enough for your visitors to return time and time again. Interactivity: Guest Books, FAQ - Frequently Asked Questions. - The possibilities are endless!

Regular Updates:

Updates are possibly the major factor when it comes to visitors returning to your site. They want to see something different. Updating a web site is extremely cost-effective, especially compared to the cost of updating catalogues.

Search Engine Optimisation

WEB DESIGN is only beautiful when it has an audience. By and large, that audience will be directed to your website through major search engines like GOOGLE and YAHOO. If your business web site is not properly optimized for search engines, you miss traffic from potential customers!

Therefore, GOOD WEB DESIGN is always a compromise between the visual art of the web designer, and the technical demands of the search engine. Realistic web designers understand this, and focus on creating web sites that look good both to the viewer and the search engine.
Search engine optimization has often been promoted as a 'black art'-- a secret skill known only by a few technical gurus.

However, the real art of search engine optimization has more to do with employing common sense strategies in the web design process, and website maintenance. Also, patience and time are key factors, as it often takes months for search engines to recognize any changes done to improve the website.